The clothes worn in their latest music video are pieces from the French brand “Balmain“, which was launched in 1945 by French designer Pierre Balmain. In 2006, Christophe Decarnin became the director, and for the past few years, Balmain has become a hot trend in the fashion world.
Musicians such as Kanye West, Madonna, Beyonce, and Rihanna have worn items from their line. Currently, Balmain is one of the most expensive high-end brands.
They have also been chosen as Big Bang and 2NE1’s favorite brands for their one-of-a-kind art-like designs and their exceptional details.
A representative said:
“Not only is it expensive, but it is a designer label that rarely provides wardrobe to celebrities. Occasionally, fashionable actors receive sponsored pieces for special award ceremony-like events, but favorably, 2NE1 has been the only singers to receive sponsored pieces for the past few years.“The total cost of 2NE1’s wardrobe for their “Lonely” music video comes out to about 200 million won (~$183,800 USD), but the production costs of the music came in lower at 150 million won (~$137,800 USD). Therefore, the wardrobe for the music video actually exceeded the production costs for the music!
This type of dedication to their outfits is nothing new though, as Park Bom previously received much attention for the $20,000 Alexander McQueen dress in her “Don’t Cry” music video.
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